Lead technical strategy for enterprise cloud and data center opportunities, advising clients on modern platform architecture, resiliency, cost optimization, and operational efficiency. I engage early with executive stakeholders and engineering leaders to model better ways to run infrastructure — not just sell hardware — and guide them toward designs that reduce complexity, automate repeatable work, and improve long-term run-rate outcomes. Partner deeply with OEMs, MSPs, and data center providers to assemble scalable architectures rather than point products, ensuring customers adopt platforms with strong observability, automation, and lifecycle management built in from day one.

Built and led a vertically-owned hosting / cloud platform company operating our own physical data center footprint — spanning infrastructure, networking, compute, storage, security, and customer workloads. Owned the complete technology strategy and execution, overseeing automation-first systems design, product architecture, engineering leadership, vendor negotiation, capital planning, security controls, and customer delivery. Invented, architected, and deployed high-value, data-driven web + mobile applications with a focus on workflow automation, replacing manual processes with intelligent digital systems that increased throughput, accuracy, and margin. End-to-end responsibility for platform reliability, scalability, uptime, and innovation — effectively acting as CTO + VP of Engineering + Head of Platform simultaneously. This role required full-spectrum command across infrastructure, distributed systems, product, and business strategy — skills I now leverage toward AI-assisted automation at scale.

Led product strategy, GTM, and lifecycle for a portfolio of six high-traffic SaaS and digital service properties across data recovery, real-time multi-currency payments, web analytics, and SEO automation. Owned full product conception → execution: market research, requirements, UI/UX, visual design, pricing, conversion funnels, and growth initiatives. Directed globally distributed engineering teams across multiple countries using Agile/Scrum, driving clarity through storyboards, prototypes, and tight user flows. Managed paid acquisition including Google Ads and direct placement media buys across major technology sites, optimizing CAC, CTR, and conversion funnels through continuous iteration.

Partnered weekly with C-suite and investors on roadmap, forecasting, financial modeling, and prioritization decisions.

Built and led the Web Technology and Infrastructure function for a $100M direct-to-consumer nutraceutical brand processing 1,200+ e-commerce orders per day. Directed development of a proprietary blended CRM/ERP system for sales, fulfillment, billing, and customer lifecycle management — integrating call center operations, warehouse systems, payment gateways, and campaign tracking. Re-architected the e-commerce platform with a deep emphasis on speed, funnel optimization, and cart conversion.

Owned infrastructure strategy across ~120 employees including call center, corporate offices, and external sales roles — Windows/Linux servers, networking, storage, VoIP, security controls, and backup/DR — implementing high-availability practices and internal SLAs before that language was mainstream. Authored business cases and capex justification for major IT initiatives including an in-house datacenter build, hardware modernization, and security modernization.

Partnered directly with executive leadership, marketing, compliance, and finance to prioritize roadmap, validate ROI, and drive continuous conversion improvement across the digital revenue engine.